BIO

A CREATIVE FORCE WITHIN ARTISTIC EXPRESSION ALWAYS FORMS INTO A STATUTE OF AN EVOLUTIONARY ARTIST KNOWN AS RAMONO MARTELLI. STARTING HIS CAREER AS A WARDROBE STYLIST, AND A DESIGNER; ALL LEAD TO HIS EXPERIENCE AS A MODEL IN THE UNDERGROUND FASHION SCENE. THEN CAME ALONG HIS LINE TITLED SHOCKVINTAGE.THE LINE LEAD TO THE REPRESENTATION OF CLUB KIDS, ARTISTS, AND PRIMARILY HIMSELF, HE COMPLETELY BECAME INSPIRED TO BE AN ARTIST, OF THE VISUAL KIND. STIMULATING HIS OWN VERSION OF ART WITHIN FASHION, ENTERTAINMENT, ART,. AND PERFORMANCE. OVERALL RAMONO MARTELLI ENJOYS THE EVOLUTION OF ART.  INCORPORATING A VISUALLY ADVANCED WORLD, THAT STIMULATES THE FUTURE. RAMONO MARTELLI IS SHOCKVINTAGE.

Q & A and Interview Below:



MY BIO:


Designer Spotlight – ShockvintagE
By Ali Mackin

Ramono Martelli who likes to refers to himself as “ShockAA” is a stylist and fashion designer and Artist. He has worked as a fashion stylist for about seven years and has worked with such well known publications as Interview Magazine, AH Magazine and Vogue Italia. He recently launched his fashion and styling company ShockvintagE which is based out of Brooklyn NY.


He grew up in Atlanta, GA and would often accompany his mother on frequent shopping trips to thrift stores and garage sales. He remembers being bored by this as a young child, but found he had quite a passion for it by the time he entered high school. His first foray in to fashion design was a pair of black denim pants which became a surprise hit with his peers. He quickly found himself outfitting the student body in his one of kind jeans. After graduating from High School Martelli went on to attend Atlanta Intercontinental University where he studied Fashion Design, but he quickly became frustrated with the confines of academic instruction. He left university after a year of study and decided with a rebellious friend in tow to move to New York City. This had always been his dream, but his mother who had studied law at Pace University in New York City was terrified when her son announced he wanted to pursue a career in fashion and move to New York City.


New York was a bit of an eye opener for Martelli. He soon realized it was not going to be instant success after being rejected by Heatherette and Patricia Fields as well as a number of other design houses. He again attended school briefly and studied Fashion Styling at F.I.T. But much like his first experience he quickly grew bored and left school to actually work in the field. His perseverance and hard work led him to one successful job after another and he even won Photo of the Week on Vogue Italia.com. Ramono took some time out of his busy schedule to speak to me about his work and his plans for the future.


Q: You moved to New York from Atlanta, GA to pursue a career in apparel design, how has living in New York influenced you as a person and how has it helped your career?
A: New York had influenced my edge factor. Fashion changes rapidly here so I always have the chance to reinvent myself and my aesthetic. It has also allowed me channel my creative energies and be able to work in multiple facets of the fashion industry.
Q: Originally you wanted to pursue a career in apparel design but ended up working as a fashion stylist, recently though you launched a line of unisex clothing called ShockvintagE. Do you feel your career has come full circle?
A: The new line was always an interest of mine because I am constantly changing my style and I always want to be original. Fashion styling is more like therapy for me now – I only shoot when there is something to show. My career is just beginning – I definitely do not feel that my career has come full circle.
Q: How has working as a stylist helped or hindered your work as a fashion designer?
A: Shooting and styling has helped me understand transition, which is what fashion and fashion design is all about.
Q: I see from your resume you have also done some modeling. What is like to be in front of the camera as opposed to working behind the scenes?
A: I must admit I adore the camera but I have no problems being in the backseat or behind the camera. Some people may think it being a bit of a ham, but being in front of the camera really allows me to shine. Though it is a lot of hard work, and it is not as easy as it looks, it is not all glam!
Q: What is your most memorable moment working as a fashion stylist?
A: Most memorable moment would have to be the shoot that I just completed for my new line. The best feeling is seeing your vision complete. Seeing the models rocking my line in front of the camera almost made me shed a tear!
Q: What your your future plans for ShockvintagE ?
A: I would like to start with an online store and having my line carried in select boutiques. But the sky’s the limit! Soon it will be celebrity clientele in the front row at all of my shows, this is just the beginning for ShockvintagE!
Please visit ShockintageE.com to see more of Ramono’s (also known as Shock Star) work. 

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